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The digitalization guide

Plain answers for the path from getting found to keeping guests.

Every question here comes up while working through a checkup report. No jargon, no pitch — just what each thing is and when it’s actually worth doing something about. The first section is open to everyone; the rest unlocks with a free account, in English, Italian or Spanish.

Getting found

Before anyone can book you, they have to find you - and decide, in a few seconds, that you look like a real, active business.

What is Reserve with Google, and should my restaurant use it?

Reserve with Google lets someone book a table straight from your Google Maps listing or Search result, with no extra app or website visit. It's currently available in most of Western Europe, North America, parts of Asia and a growing number of African markets - not everywhere yet, so the checkup only recommends it where Google actually supports it in your country. Where it's live, it's close to a free win: it captures people who were already looking for you on Google and were one tap from leaving for a competitor's listing instead.

Do I need a website if I already have Instagram and Google Maps?

You need a bookable landing point somewhere - it doesn't strictly have to be a full website, but it does need to be more than a bio link. Instagram and Google Maps are where people discover you; without a website, digital menu or booking page behind them, that discovery has nowhere to convert. A single well-built page with a live menu and a booking button often does the job for a small independent restaurant.

Getting booked directly

Every booking or order that goes through a third-party app instead of you is revenue you paid a commission to give away.

What is white-label food ordering, and why does it matter?
What is a digital (QR-code) menu, and is it worth switching to?
What is a "Link in Bio" tool, and how is it different from a website?

Keeping the guests you already won

Winning a booking once is the easy part - knowing who your guests are and bringing them back is where most independent restaurants have no system at all.

Why do the number of Google reviews matter as much as the star rating?
What does a CRM actually do for a restaurant, and do I need one?
How often should I actually update my online presence?

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